Shopify Taiwan Logistics & E-Invoice APP – Landing Page

專案目標 Project Goal

台灣 Shopify 用戶逐漸增加，越來越多商家需要同時處理物流配送與電子發票開立。為協助用戶理解並使用這款整合 APP，因此設計Landing page，清楚傳達「功能特色」與「使用流程」。

Designed a one-page site to introduce an integrated logistics and e-invoice app, helping Taiwan-based Shopify merchants understand its features and workflow.

・面臨的挑戰 Challenge

串接流程複雜 & 缺乏清楚的產品說明
許多台灣商家對 Shopify 生態系不熟悉，對串接物流與開立發票流程感到困難。儘管 APP 在後台功能齊全，卻缺乏一個清楚、易於理解的介紹頁，引導使用者完成設定。

Many Taiwanese merchants are unfamiliar with the Shopify ecosystem, making it difficult to connect logistics and issue e-invoices. Although the app offers complete backend features, it lacked a clear, easy-to-understand introduction page to guide users through the setup.

・解決方案 Solutions

解決方案 Design Solution

資訊架構 Information Architecture

網格系統 Layout Grid

設計規範 Design System

設計成果 Key Results

・客戶選擇判斷力提升，降低聯繫客服的比例
・選擇方案流程變快，縮短客戶決策時間、提升轉換率
・提升客戶滿意度，對產品方案理解更清晰

・Improve customer decision-making autonomy and reduce reliance on customer support.
・Accelerate the selection process, shorten decision time, and increase conversion rate.
・Enhance customer satisfaction by making product plans easier to understand.